A Company Built for the Swiss Market
Navigating Switzerland’s diverse terrain—from the smooth highways of Zurich to the alpine roads of Graubünden—requires more than just driving skill. It demands the right tyres. That’s exactly where reifendirekt stands out. As one of the leading online tyre retailers in Europe, and with a strong foothold in the Swiss market, the brand has become a dependable partner for both private drivers and commercial fleets.
reifendirekt offers more than just tyres—it provides a complete digital ecosystem tailored to the expectations of Swiss motorists. With a user-friendly platform, competitive pricing, and a wide range of tyre options suited to every climate and vehicle type, it has become the go-to solution for drivers who refuse to compromise on safety or efficiency.

What You’ll Find on the Website
The structure of the reifendirekt website reflects Swiss precision: clean, efficient, and easy to use in multiple national languages, including German, French, and Italian. Visitors can quickly navigate a wide product catalogue that includes:
- Summer Tyres, Winter Tyres, and All-Season Tyres for passenger vehicles, SUVs, vans, and even motorcycles
- Premium Brands like Michelin, Continental, Pirelli, Bridgestone, and Dunlop
- Eco-friendly options for low rolling resistance and reduced emissions
- Run-flat and reinforced tyres for added safety in Swiss mountainous terrain
- High-performance models for sports cars and high-speed roadways
- Tyres for commercial use, including delivery vans and trucks
- Rims and complete wheel packages, allowing for full seasonal swaps with ease

The platform offers clear pricing, availability by region, tyre tests and reviews, and seamless online ordering. Every tyre listed includes technical specifications, EU tyre labels, and customer feedback to help you make informed choices.
Swiss-Centric Advantages
One of the most appreciated aspects of reifendirekt in Switzerland is how well it adapts to the local way of buying and maintaining cars. Swiss consumers are detail-oriented and value transparency. The brand delivers on both counts:
- Tyre fitting partnerships across Switzerland: Whether you’re in Basel, Lausanne, or Lugano, you can have your tyres delivered directly to a local partner garage for professional installation.
- Transparent all-in pricing: No hidden fees, no surprises at checkout—exactly the kind of clarity Swiss buyers expect.
- Fast delivery times: Thanks to logistics hubs within Switzerland and neighbouring countries, delivery is often completed within a few working days.
- Flexible payment options: Major credit cards, PayPal, and purchase on invoice are all supported.
- Swiss VAT and customs included: Unlike foreign online retailers, reifendirekt handles all necessary duties, meaning no delays or unexpected costs.
Why Tyre Selection Matters in Switzerland
Swiss weather changes quickly—from icy mornings in Bern to rainy evenings in Ticino. Having the wrong set of tyres can impact not just your performance on the road but also your safety and insurance status. reifendirekt makes it easy to browse tyre options based on seasonal needs and personal driving habits.
Need high-traction winter tyres for your ski trips to Davos? Or quiet-running summer tyres for your Zurich city commute? The platform’s search filters allow you to tailor your search by size, speed index, price range, brand, or even driving style.
What Sets Reifendirekt Apart from Other Brands
In a market where various tyre shops—both physical and online—try to compete on price alone, reifendirekt differentiates itself through service and depth. Here’s how:
- Widest product range in Switzerland: From budget tyres to high-end European brands, the selection is unmatched.
- Tested and rated options: Independent tests and user reviews help customers understand real-world performance before purchase.
- Easy switch service: You can even book your seasonal tyre change directly online with one of the 200+ Swiss service partners.
- Carbon-neutral shipping options: For the environmentally conscious, you can select delivery options that support climate-positive initiatives.
- Sustainability filtering: Filter tyres that offer long tread life, low fuel consumption, or recycled materials—a growing priority in Switzerland.
Motorbike and Speciality Tyres Also Covered
reifendirekt doesn’t only serve cars. The platform has built a strong reputation among motorcyclists throughout Switzerland. Whether it’s for a tourer, chopper, or sportbike, tyres from brands like Metzeler, Avon, and Michelin can be ordered with the same ease and speed.
There are also niche categories for agricultural vehicles, vintage cars, quad bikes, and caravans—ideal for the many Swiss outdoor and rural enthusiasts.

An Online Tyre Buying Experience That Reflects Swiss Efficiency
Buying tyres has traditionally meant multiple visits to garages, comparing prices, and dealing with sales pressure. reifendirekt simplifies the process entirely. You shop from the comfort of your home, at any time, and make well-informed choices without unnecessary stress.
The Swiss customer appreciates precision, detail, and professionalism—and this is exactly what the brand delivers across its entire platform.
Customer Support and After-Sales Care
Customer service is available in all major Swiss languages and is responsive both via email and hotline. Whether it’s a delivery issue, fitment question, or invoice query, the support team responds promptly and helpfully. For additional peace of mind, there is a 30-day return policy on unused tyres.
Safety, Value, and Performance for Every Swiss Driver
Switzerland has some of the strictest vehicle inspection laws in Europe. Driving on worn-out or improper tyres can lead to fines, accidents, or insurance denial. With reifendirekt, it becomes easy to stay compliant and safe without paying dealership premiums.
The platform’s combination of local relevance, international supply chain strength, and comprehensive digital service makes it one of the most trusted tyre retailers among Swiss consumers.
Whether you drive a family SUV in suburban Geneva, a compact city car in Lucerne, or a sportbike through the Jura, reifendirekt ensures that the rubber beneath you is ready for anything the Swiss road demands.
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